2020 Newsletters

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January 2020 Newsletter

A Kieffer’s View in 2020


 – The Benefits of Sending Customers to a Showroom

 – Modern-Aire Custom Hoods

 – Coming Clean about Front Loaders

 – 2020 for Sub-Zero, Wolf and Cove


Making it Real

The internet is invaluable for research, especially if you are planning to make a big purchase, like appliances.  Buying appliances every seven to 10 years is not like buying a dress that you can immediately return if doesn’t meet your needs.

Sending your client to our showroom is way to add value to your project.  At Kieffer’s, your client can gain valuable knowledge about their appliance options, see over 65 brands and purchase the best configuration for their unique cooking and entertaining style.

Walk into the 18,000 sq. foot showroom and see everything your heart could desire.  Yes, it can be overwhelming, but each client is met by an appliance expert who has extensive experience with all brands of appliances and is skilled at asking the right answers to questions that will highlight the features and benefits that your client desires. Our sales team can also be called an appliance guide, if you will.

Open doors, feel the handles, see the configuration of the interior.  Visualize a specific range in the new kitchen.  Look at us as an extension of your showroom, supporting your clients in the appliance decision- making phase of their dream kitchen.  Every client that walks into Kieffer’s is viewed as unique and has unique appliance needs.  No easy-peasy cookie cutter packages here.  Your client will truly have a personalized experience.

A kitchen is a big purchase for most of your clients.  Knowledge is a must.  Seeing is believing.  We guide them through their purchase, ensuring they have made a satisfying educated appliance decision.


Modern-Aire Ventilating, Inc. Specializes in Building Custom Range Hood Canopies that Exhibit Artisan Quality Craftsmanship while Being Quietly Effective


For the professional or the everyday chef, Modern-Aire Ventilating, Inc. provides exceptional ventilation to meet your specific needs.  With today’s technically advanced cooking equipment, your kitchen ventilation system is more important than ever.

From a complete line of standard sized range hoods to virtually any custom designed range hood you can imagine, let Modern-Aire create the focal point in your kitchen. Filling your home with family, friends and good food rather than unwanted heat and smoke is essential.

At Modern-Aire we put family first, after all we are a third-generation family owned and operated company which has been in business since 1956.


The Modern-aire warranty consists of three years parts and labor from the date of purchase.

Contact Kieffer’s for more information.


Product Highlight:  Sub-Zero, Wolf and Cove


Speed Oven

The new Speed Oven provides the performance you expect from Wolf ovens – only faster and smaller. Combining the power, speed and smaller size of a microwave oven with the efficient heat distribution and browning capabilities of a convection oven and broiler, the Speed Oven offers all-in-one versatility so you can prepare a wide variety of food in less time.  Available in 24” and 30” widths.



PRO 36

  • Sub-Zero’s new PRO 36 refrigerator features a bold exterior, paired with groundbreaking technology and design on the interior. Fitted with the same industry-leading preservation system as the next generation PRO 48, the PRO 36 continues to fulfill Sub-Zero’s promise of keeping food fresher longer, but in a smaller width, opening new design opportunities for small and large kitchens alike.

We are excited to announce a new Designer Rewards program for Sub-Zero Wolf. Contact your Kieffer’s Trade Account manager or visit www.kieffers.com/trade for more information.






There are rocks that can get your dishes dry. No, seriously: The mineral is called zeolite, it turns water into heat, and it’s coming to a dishwasher near you.

Zeolite was first used in high-end Thermador dishwashers in 2018, but this year the technology was integrated into the sister brands, Bosch’s 800 and Benchmark series, dishwashers. Since the technology is becoming more mainstream, it’s a good time to review exactly why this mineral is being used in more dishwashers and why it might be the key to better drying.

People hate wet dishes.  Drying dishes is energy expensive.  Zeolite dries at a fraction of that energy.

Dishwashers, historically, have had two tricks for ensuring dry dishes: a heating rod and very hot water.  While these techniques work on glassware and ceramics, plasticware doesn’t retain heat well and is notoriously hard to dry using these methods. There’s also the side-effect of making your dishes too hot to put away immediately. Zeolite solves all these problems.

What is zeolite?

Zeolite pebbles just look like small, greenish-beige stones, and their chemical properties make dishwashers much more energy efficient.

Zeolite’s properties sound unreal at first.  As the mineral extracts water from its surroundings, it releases a significant amount of heat.  With enough moisture, you can generate the energy required to boil water (so, yes, they’re too hot to touch).  The water extraction happens through a process called adsorption (as opposed to absorption), a chemical reaction which bonds the water atoms to the surface of the zeolite and releases heat.  The zeolite’s adsorption power can be regenerated by re-applying the released heat, which frees the stored water as vapor.  This process doesn’t degrade the zeolite at all, meaning you’ll never need to replace the zeolite in your dishwasher.

Is this the future?

You can’t argue with the science.  Zeolite is quick, efficient, self-replenishing, durable, and—quite frankly—awesome.  Based on what we know now, integrating zeolite into a dishwasher really seems like one of those innovations that gradually might revolutionize the dishwasher industry.  But for now, Bosch owns the technology.  We’re looking forward to more of its dishwashers leveraging this mineral to give us drier dishes.  Who wouldn’t want to say they dry their dishes with powerful lava rocks?



Front Loaders

One of the questions we often hear is “do front loaders smell?”. The truth is, they can—all front-loaders use drums that are mounted on level plane inside the body of the clothes washer.  To keep water, soil and cleanser from getting away on the floor, their drums are fixed by rubber gaskets.

Occasionally, an abundance of water can gather inside these gaskets between wash cycles.  In the event that it stays there for a long time, the dampness can energize shape and germ development.  Many brands- from Whirlpool, LG and Maytag experience this issue.  Enter the market: GE UltraFresh. They’ll have gaskets intended to deplete away the remaining water.

An overview of the features of the 850 include: (maybe add in the model number, not sure what 850 means)

  • UltraFresh Vent System with OdorBlock™
    The first and only UltraFresh Vent System with OdorBlock™ eliminates excess moisture to help prevent odors ensuring your washer stays fresh and clean
  • Microban® antimicrobial technology
    Built into components including the gasket, dispenser and draining system delivering protection that lives on load after load
  • SmartDispense™ Technology
    Save time and make laundry effortless with an intelligent dispenser that holds up to 32 loads of detergent and automatically dispenses the right amount each time
  • 1 Step Wash + Dry
    Wash and dry a small load in your washer, eliminating the need to transfer clothes to the dryer
  • Built-in WiFi
    Start, stop and monitor your laundry from anywhere while receiving real-time notifications and updates
  • Reversible Washer Door – Simple 10-minute change

We are excited about this technology, so look out for it in Q1!


New Schedule Alert!


 Are you looking for something new to offer your customer in terms of appliances? If you, or your customer are ready to learn about the benefits of steam cooking, come join us for a tasty demonstration that will review the concept of combi-steam cooking in several different brand categories. Learn how this gentle, moist-heat cooking method enhances fish, chicken, vegetables, and more.


NEW for 2020!  This program covers the appliance selection process.  Participants will learn about the functional appliance element, including prep areas, cooking, refrigeration, and dishwashing options.  Specific actionable guidelines and best practices will also be shared.

February 1st, 12:00pm-1:30pm

Contact christa@kieffers.com to register.


At the request of a couple of our valued Trade Partners, we are adding a Site Preparation Presentation on February 11th at 8:00am.

Preparing for installation day through careful planning will:

ƒ – Set the stage for a smooth installation pro­cess and ensure that the appliances are ready to use right after installation

– ƒSave time & money

ƒ – Eliminate return visits

ƒ – Makes for happier customers

 To register for this class, please email: christa@kieffers.com

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